Leadflow Reviews:Ai Powered Real Estate Lead Generation

About Leadflow

Leadflow is an AI-powered real estate lead generation tool that can help investors maximize their investments. One of the standout features of Leadflow is its ability to score properties on 3 sellability scores, ranging from 0 – 1,000. A higher score represents a higher potential in sale and investment value. The platforms different data tools provide in-depth information for sellers, buyers, and private lenders, with advanced filtering tools to narrow down the best real estate opportunities.

Leadflow Reviews:Ai Powered Real Estate Lead Generation

Ai Powered Real Estate Lead Generation

Maximize your investments with Ai scored property leads and comprehensive marketing tools

Ai Scored Property Leads

Leadflow scores each property with 3 Sellability Scores ranging from 0 – 1,000. The higher the score the higher the propensity to sell:

  • Retail – Ideal for real estate agents, brokers, and investors with agent partnerships. Indicates the property’s propensity to sell in the next 90 days.
  • Rental – Ideal for landlords and investors looking to add more properties to a rental portfolio. Indicates the property’s propensity to be sold and used as a rental property.
  • Wholesale – Ideal for wholesalers, fix & flippers, and investors looking to purchase properties at a discount. Indicates a property’s propensity to sell at a discount.

More engaged and receptive leads

Using Leadflow’s Ai data is the definition of “work smarter, not harder.”

Our tests indicated a 271% increase in seller response rates when marketing to Ai scored leads versus marketing to a general list of leads.

Not only that, but when you filter leads based on Sellability Score, you can reserve your marketing for just those leads with the highest propensity to sell. Ai allows you to laser focus on only those leads who will be most receptive to your message and services.


One system to leverage the most comprehensive real estate data and filtering system to produce superior leads and no hassle marketing.


Leadflow provides you an abundance of data including sellers, buyers, and private lenders.

You get a deep dive into all of the vital data associated with each person or property lead, allowing you to refine and make informed decisions before ever spending a single marketing dollar.

Leadflow Reviews:Ai Powered Real Estate Lead Generation


As you apply Leadflow’s Ai and powerful filtering and refining tools, the data gets narrowed down to reveal only the best real estate opportunities.

What you end up with is a group of highly motivated leads that fit your investing criteria and are most likely to be receptive to your marketing.

Leadflow Reviews:Ai Powered Real Estate Lead Generation


Leadflow’s proven real estate marketing tools ensure that you’re delivering the right message to the right people at exactly the right time for the greatest likelihood of turning your highly targeted leads into profitable deals.

Take your pick of direct mail, skip tracing and SMS campaigns.

Is Leadflow Right For You?

Every type of Real Estate Professional can leverage the power of Leadflow.

  • Flippers
  • Real Estate Agents
  • Wholesalers
  • Landlords
  • Airbnb/STR
  • Real Estate Brokers
  • Mortgage Brokers
  • Appraisers

Market for Leads

  • Search for Leads:The leads we provide are a great way for you to target specific sellers, buyers, and other investors. This section conta
  • Direct Mail:Learn how to create & manage direct mail campaigns
  • Skip Tracing:This section covers details of what skip tracing is as well as how to request a skip trace to acquire lead phone numbers
  • LeadPipes AI:Learn about and how to use our AI Sellability Scores
  • Commercial Leads:Leadpipes Commercial is centered around commercial real estate leads. Search 50+ commercial lead type categories with ou
  • Deal Alerts:Have a specific filtered list that you are going to search on a regular basis? Get fresh leads based on

Analyze your Property

  • Find Comps & Create Reports:Find comps & create comp reports
  • Repair Estimator:Evaluate the potential rehab costs of a property you are looking to potentially purchase.
  • Rehab Planner:Create a detailed professional Scope of Work for your all of your projects.
  • Deal Analyzer:Use two separate tools to help you analyze the potential profit and ROI (return on investment) for

Best Practices and Tips

Best Practices and Tips
There are always little tips to help you as a user get the most out our system. Below you will find some tips to help
Web Browsers: The most compatible web browsers when accessing your account
1. Google Chrome
2. Mozilla Firefox
*With any web browser make sure to keep it updated with any new version that comes out.

*If using Safari or Internet Explorer you may run into compatibility issues, we strongly suggest using Google Chrome or Mozilla Firefox for the best user experience

*If you currently use a browser version that is not listed above we suggest upgrading your existing browser or switching to a new browser.

*When accessing your account, do not log into multiple tabs in your Web Browser with the same login credentials on the same computer. This could cause saving and navigation issues.
*When using the any of the search fields, start with a ‘broad’ search. For example when searching a property.  Start with the street number, then you can refine the search. The street address could be 123 Main Lane but you may search 123 Main St. and this could skew the results. Start with 123 Main and see what results appear. You can then narrow the search after the results appear.
*Whenever you are entering information whether it is a property, note, task, website make sure to hit ‘Save’ after entering the information before navigating to another area of the system
*Importing Contacts and Properties: start with a basic list to get the feel to see what fields we have available that you can import information into.
*Leadpipes: there is a download limit of 1000 leads per download
*Direct Mail: When entering your information into the Phone Number field, there is a character limit of 21.
– Characters include spaces, dashes, letters, and parenthesis.
*Property File: when creating a property file, when typing in the address make sure to start with just the house number and the name of the street. If the address is not exact to the Public records it will not pull that information automatically. For example: 123 Main Street, in the Public records it might show 123 Main St. and it would not pull the info. because it is not exact so start with the house number and street name and look in the drop down menu of properties to see if your property is listed.
*Power Linked Users cannot create new property and contact files.  They can only be ‘linked’ to existing files.

Leadpipes – Glossary

Leads are what every real estate investing business needs to be successful. That’s why within your  account we deposit leads from the top data providers. The lists of leads that we provide are a great way for investors to target specific sellers, buyers, and other investors.

With various different filters to choose from, you can now refine your search to a broad or narrow scope with the ability to export your list into your Contacts and Properties as well as start a direct mail campaign.

Below is the list of different Leads we provide with a quick explanation.

Standard Leadpipes

Property Leads

1. Absentee Owners 

Property owners who do not live in the property.

How is this identified? 

The tax mailing address of the property owner is different than the subject property address.

Why should I market to these leads? 

Absentee Owners or Landlords are great potential seller leads as they often do not have the same type of emotional attachment to a home as owners who live in the property that they own. Your marketing efforts could serve as a ‘trigger’ for them to cash out and move on from the property.

2. Cash Buyers

Owners who have likely paid cash for their property.

How is this identified? 

Cash Buyers do not have a mortgage associated with the property at the time of purchase.

Why should I market to these leads? 

Cash Buyers often have the liquid capital to help fund your deals. They are often in the real estate investing business and can also be used as investor leads for wholesale transactions

3. Free and Clear

An equity based lead, these properties are owned without any mortgage and are thus ‘Free & Clear’ of any debt.

How is this identified? 

There is no open lien or mortgage associated with the property.

Why should I market to these leads? 

These property owners do not have to concern themselves with ensuring that they receive full market value for their home to pay off their mortgage. An opportunity for an easy, quick sale without having to worry about bringing their home to ‘retail’ condition may be appealing to these owners.

4. High Equity

An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is less than 60%.

How is this identified? 

We find all the open liens and mortgages associated with a property and add up the total debt at the time of purchase. This value (the loan) is then compared with the AVM (Automated Valuation Model) price of the home. If the loan-to-value is less than 60%, that means the property owner has a high probability of high equity in the property. For example, a $20,000 mortgage on a property valued at $100,000 has a 20% LTV, and is, therefore, a high equity lead.

Why should I market to these leads? 

A homeowner with a large amount of equity in their home does not have to worry as much about ensuring that the purchase price covers the cost of their mortgage. Any offer over their current debt is money in their pocket. High equity homes also tend to be longer term owners and may be open to the possibility of an easy exit while cashing in on their home’s equity.

5. Low Equity

 An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is greater than 80%.

How is this identified? 

We find all the open liens and mortgages associated with a property and add up the total debt at the time of purchase. We then compare this value (the loan) with the AVM (Automated Valuation Model) price of the home. If the loan-to-value is greater than 50%, that means the property owner has a high probability of low equity in the property. For example, a $90,000 mortgage on a property valued at $100,000 has a 90% LTV, and is, therefore, a low equity lead.

Why should I market to these leads? 

Low equity homeowners are often constrained by the debt on their home. With little equity, they need to make sure that the purchase price covers their existing debt. Adding on broker/agent fees of 6% to 7%, it may become impossible for them to sell their home without bringing cash to closing, something that most homeowners are not interested in doing. In a situation where they need or want to exit the property, there are few options for these sellers. Investors who offer solutions, whether a short-sale or a sale without an agent, may be the answer these homeowners are looking for.

6. Upside Down

An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is greater than 100%.

How is this identified? 

We find all the open liens and mortgages associated with a property and add up the total debt at the time of purchase. We then compare this value (the loan) with the AVM (Automated Valuation Model) price of the home. If the loan-to-value is greater than 100%, that means the property owner has a high probability of being upside down or ‘underwater.’ For example, a $120,000 mortgage on a property valued at $100,000 has a 120% LTV, and is, therefore, an upside down equity lead.

Why should I market to these leads?

This scenario is one that every homeowner is fearful of – owing more on your house than what it’s worth. A sense of hopelessness can occur as the possibility of a retail sale is difficult as BPOs will often prevent new financing to be put in place for a potential buyer. The home may also be in need of repairs that cannot be afforded. These make great short-sale leads where you can work with the seller and the bank to negotiate a win-win-win.

People Leads

1. Private Lenders

Private lenders are identified as having significant capital holdings which can be used as a funding source for your deals.

How is this identified? 

Our Private Lender leads are individuals who have been identified as having $1,000,000+ of income producing assets.

Why should I market to these leads? 

Without question, the number one issue facing investors is access to capital. Having multiple sources of financing available will allow you to quickly close deals before other investors.

Important Disclosure: There are certain disclosures that must be made when negotiating with and marketing to Private Lenders. While we try to ensure that these disclosures are made in our marketing pieces where applicable, it is important that you consult with a real estate attorney in your state when you are soliciting Private Lenders

 Probate Leads

A probate lead contains the probate contact or Personal Representative who is the Executor of the deceased’s estate.

How is this identified? 

We receive probate leads for a significant portion of the country. These leads have been sourced by individual counties and provided by the probate court.

Why should I market to these leads? 

Properties that are coming out of the probate process are generally well cared for. The recipient or heir of these properties are often looking for a way to relieve themselves of the pressure of owning and being responsible for a home they did not want. It is important to understand that every probate situation is different – some individuals make decisions quickly, while others need time to grieve and collect themselves for difficult decisions. Sensitivity is key to dealing with these leads.

Important Disclosure: It is important to understand that while a deceased person’s estate may be in probate, it does not necessarily mean that they have real estate holdings. It is also very important to understand how to tactfully and thoughtfully market to these individuals, who may be under emotional distress due to the passing of a loved one.

*Probate leads are first come, first serve. They is an additional fee to unlock these leads

 Premium Leadpipes

Property Leads

1. Active Listing

An active ‘For Sale’ property listing on the MLS.

How is this identified? 

RealElite receives active listings from MLS IDX feeds, which are updated daily.

Why should I market to these leads? 

Any home for sale is an opportunity for a deal. Reaching out to the agent or broker for additional information will help you get important details to be able to analyze a potential deal. RealElite will also combine these listings with additional property information so you know what other categories the property falls under (Ex. pre-foreclosure, vacant).

2. Bored Investor

Absentee owners who have owned the subject property for a long period of time.

How is this identified? 

One of two ways: One, the landlord has owned the property for ten years. Two, there is no recorded transfer date from the county, which means the ownership predates the county record keeping or predates the date that data providers have received transfer date information. This will vary county-by-county and state-by-state.

Why should I market to these leads? 

Bored Investors have often extracted a significant amount of income from these properties and may be looking for an easy exit where they can cash out and relieve themselves of the stress of being a landlord.

3. Foreclosures

These properties have gone through the foreclosure process in their state and have been foreclosed on.

Why should I market to these leads?

Foreclosed homes are usually in a distressed situation and banks will try to sell these homes as fast as possible. A foreclosure is typically listed on the real estate market for sale below market value.

4. Long Term Owner

The same party who has occupied the house for the past thirty years is the owner of the property.

How is this identified? 

Similar to ‘Bored Investors,’ but these leads include owners who live in the property. They have either owned the property for thirty years or there is no recorded transfer date from the county, which means the ownership predates the county recordkeeping or predates the date that data providers have received transfer date information. This will vary county-by-county and state-by-state.

Why should I market to these leads? 

Long-Term Owners may be looking to move towards the next stage of their life – whether it is to relocate, down-size, or to cash out on any equity, these owners are a great seller lead.

5. Potentially Inherited

These properties have been identified as properties that were potentially inherited either from parents-to-children or from spouse-to-spouse. The properties in this lead type are not guaranteed to be inherited, but show the characteristics of being so.

How is this identified? 

We look for transactions where there was no mortgage associated with the property at the time of sale or transfer. If the last name of the buyer matches the last name of the seller, we flag these properties as being potentially inherited.

Why should I market to these leads?

 Inherited properties are sometimes seen by the receiving party as a ‘burden to bear’ and a problem that they need to address. Whether the property is transferred by probate or by divorce, you may be the solution to their problems by reaching out to these leads in a tactful manner.

Important Disclosure: This lead type will contain some false positives with properties that were not inherited. Properties that were transferred between spouses for tax and financial purposes, for example, could fall under this lead type. Another possibility is a coincidental cashless transaction between two parties sharing the same last name.

6. Pre-Foreclosure

These properties are going through the foreclosure process, but have not yet completed the process.

How is this identified? 

We receive notices from several counties when a foreclosure notice has been filed. The types of notices vary from state-to-state based on whether it is a judicial or non-judicial jurisdiction.

These notices can include:

  • Foreclosure Judgment Entered
  • Notice of Default
  • Notice of Foreclosure Sale
  • Notice of Lis Pendens
  • Notice of Trustee Sale

Why should I market to these leads? 

Homeowners in the foreclosure process are distressed and looking for a way out of their situation. An unfortunate life event is often the catalyst that puts an owner in a financially distressed situation. These homeowners are often looking for a solution that can provide them with a graceful exit.

Important Disclosure: The foreclosure process is complicated and vastly differs from state-to-state and county-to-county. Frequency updates from individual counties varies from daily, to weekly, to sometimes monthly. For some counties and states, pre-foreclosure records are not deemed to be publicly available. It is important to do your due diligence on pre-foreclosure properties to ensure it is still actively in the pre-foreclosure process. For more information about state foreclosure laws please refer to: https://www.nolo.com/legal-encyclopedia/state-foreclosure-laws

7. Vacancy

These properties have been identified as being vacant, thus there is no one living at the property address.

How is this identified? 

The USPS (United States Postal Service) maintains a database of vacant properties, which we are able to obtain.

Why should I market to these leads? 

A vacant property is a prime opportunity for a deal. There are many reasons why a home could be vacant, but the longer the property remains vacant, the more costs the homeowner has to incur to maintain the property, without the benefit of rental income.

8. Zombie Property

These properties are in the pre-foreclosure process and are also vacant.

How is this identified?

 If a property is in an active pre-foreclosure process and has been identified from the USPS as being vacant, this property is categorized as being a Zombie Foreclosure. For more information on Zombie Foreclosures refer to: https://www.nolo.com/legal-encyclopedia/zombie-foreclosures.html

Why should I market to these leads? 

Similar to pre-foreclosures, owners of Zombie properties are in desperate need of rescue. In addition to being under the stress of being in foreclosure, the process is often dragging on as the bank is delaying the process, leaving the home in an unwanted and, thus, unkempt state. Owners and banks are often highly motivated to work with a potential buyer to exit this property.

People Leads

9. Bankruptcies

These leads are homeowners who have recently filed for bankruptcy, generally making them very motivated sellers.

How is this identified? 

These individuals are confirmed homeowners who have filed a Chapter 7, Chapter 11, or Chapter 13 bankruptcy.

Why should I market to these leads? 

These seller leads are typically very motivated. It is not uncommon for the mortgage holder in this situation to also be very motivated, giving real estate investors opportunities to negotiate great deals.

10. Renters

A renter lead is a person who is currently renting an apartment or house and may be in the market to purchase a property of their own. These leads include renters between the ages of 21-45 with a household income of $100k+, meaning they are more financially able to purchase a home.

Why should I market to these leads? 

Renters are great leads to target for both selling properties and building your buyers list. Many are tired of paying rent to make someone else rich and are ready to buy a house of their own. If they aren’t ready at that time, they are great prospects for the future.

Leadpipes – FAQ

What is the source of these leads? 

Property, Foreclosure, and Mortgage/Lien information is compiled directly from public data from individual counties across the country. Active Listings are sourced by various IDX feeds. 

We purchase and procure our data from multiple reputable data providers.  One of our providers provides real estate data to over 650,000 real estate agents and brokers and 19 federal agencies.  So rest assured, you are getting some of the highest quality data available.

How frequently is this data updated?

We receive daily updates on Property, Foreclosure, and Mortgage/Lien Information. However, this does not necessarily mean that individual counties update their records daily. An individual county may update their records daily, weekly, or even monthly depending upon their technical sophistication. IDX records are updated daily.

How do you know this information is correct?

While every effort has been made to ensure this data is accurate, we cannot escape the old data idiom – “Garbage In, Garbage out.” While the source of this data is government agencies and real estate agents, it is a person who is entering the information in at the source. There could be typos or omissions by human error that could cause the information to be incorrect.

Is mortgage and lien information up to date?

Mortgage and lien information is provided at the time of purchase and what is filed with the county at that time. As time progresses, and if payments are current, then the balance due on that loan would drop over time.

How do you calculate the home value or AVM?

AVM or Automated Valuation Model is a type of service that provides real estate property valuations based on modeling several factors, including analyzing values of comparable properties. There are hundreds of AVM services used by financial institutions. The one we use is geared towards real estate services. It is important to note that AVM services do not include the condition of the property.

What is the LeadFlow value?

The Leadflow Value is an industry-leading property valuation model. The Leadflow Value is calculated using several factors, including the recent sales of comparable properties. It is important to note that automated property valuation models do not consider the current condition of the property.

For residential properties the Leadflow Value may also contain a rental and wholesale estimate. The rental estimate predicts what the rent would likely be for the property. The wholesale estimate is calculated by discounting the retail value by 35%

Why am I unable to see records for my area?

If you don’t see records for your area it could be one of three things:

  1. You have too many filters applied. Reduce the number of filters to expand your search.
  2. The county does not provide the information that you are looking for.
  3. We do not have coverage available in that county for that specific lead type.

Please let us know if you see a ‘gap’ in the data and we can help you.

How do you determine LTV?

LTV or Loan-to-Value is determined by comparing the Loan Value and the Assessed Value of a property at the time of purchase.  The Loan Value is a static number that is only updated if the property is resold and a new loan is taken out on the property. 

  • Loan Value / Assessed Value = LTV

If there is no loan taken out on a property the purchase price of the property is used in determining LTV.

Some states and counties may not have LTV information available due to state disclosure regulations. 

Is LTV the same as equity?

LTV is not the same as equity.

The LTV or Loan-To-Value of a property is the ratio of the Loan Value and the Assessed Value at the time of purchase. 

  • Loan Value / Assessed Value = LTV

Equity is the difference in dollars between the value of your property and the total amount owed on outstanding loans.

  • Home Value – Loans = Equity

The information I see is incorrect. I know this home has 4 bedrooms; why does it say it has 3. 

Remember that the information provided to us is from the county directly. It is what they have on record – so that data could have been entered incorrectly from the start, or an addition could have been made to the home that the county was not made aware of.

If I set-up a direct mail campaign what address will the mail pieces be sent to?

With the exception of Active Listings, our letters/postcards always get mailed to the tax mailing address provided by the county. For Active Listings you should reach out to the broker/agent.

What details do you provide for contacts/properties?

For Contacts, we provide the name and mailing address.

For Properties, we provide details based on the county records such as number of bedrooms, bathrooms, square footage, as well as current mortgage information, along with a transaction history.

What does the Lead Types Matching filter do?

By default properties must have all lead types when filtering with lead types is selected. By switching to “Any”, you are saying that properties can have 1 or more of any of the selected lead types.

Why don’t I see bedrooms and bathrooms for Private Lenders or Renters?

Certain lead types do not have bedroom and bathroom information included with the lead contact information.  There are 2 different reasons:

1. Our data providers may or may not supply property information to use on all Leadpipe Types

2. Lead types like Private Lenders and Renters are unique in that they do not have a subject property attached to them.  Meaning the address provided is the contact mailing address of the lead.

Why don’t I see a map for Private Lenders and Renter leads?

The map view in Leadpipes is meant to show the subject property location.  The leads we provide for Private Lenders and Renters are predominantly the mailing contact information of the individual and not the property so we do not activate the map feature for these types.

Why don’t I see the Assessed Value or Sales Price for my County? 

Assessed Value and Purchase Price are not available in Non-Disclosure states.  Here is a brief description of Non-Disclosure states from Zillow:

“The big, big picture is that in a non-disclosure state, transaction sale prices are not available to the public.  There are 2 main causes for states being considered non-disclosure:

1. In most non-disclosure states or counties, when a real estate transaction occurs, the sale price is not required to be submitted to the county office (this is the case in Texas and North Dakota among others).

2. Even though records are kept by a governing body, the records can not be distributed to the public.  Such is the case in New Mexico, which is a strict non-disclosure state; information about a property can only be given to the registered owner of the property.”

The following are considered Non-Disclosure States:

  • Alaska                                              
  • Idaho
  • Kansas
  • Louisiana
  • Mississippi
  • Missouri (some counties)
  • Montana
  • New Mexico
  • North Dakota
  • Texas
  • Utah
  • Wyoming

Why don’t I see my county in the county list for my state?

There are two reasons your county may not appear in the drop down list. 

1. Depending on the official government name, the word “county” may be included. Try typing ‘county’ after the county name in the search field. 

e.g. Enter “Cuyahoga County” and see if the location populates in the drop down list.

2. If your county is not showing in the drop down list for your state then we currently do not receive data for that county from our data provider(s).

Why am I getting ‘No Results’ when I search my county?

When searching in Leadpipes you may occasionally come across ‘No Results’.  This could be for one of several reasons:

  1. The county you are searching in may have a small population and there aren’t any available leads for that county in the system 
  2. You have gone too granular in your search filters.  If this is the case, try removing some of your filters to get more results.
  3. You have not gone back far enough in your date range and we don’t have updated data from that county yet.  Most counties update their records every few months but searching less than 3 months and in some cases less than 5 months will often return ‘No Results’.  If this is the case, try setting the date range back to 6 months or earlier.

Probate Leads – FAQ

Probate Leads- Frequently Asked Questions

Q: How many times can a lead be purchased? 

A: This is very limited.  Each lead can only be purchased a low number of times before it is no longer available for purchase.

Q: Are the Probate Leads specific to real estate?

A: No, these are are probate leads in general so this means that any asset that was not allocated by a will, then goes into probate court.  Many of the leads will have real estate involved but it is not guaranteed

Q: What is the refund policy?

A: We can only refund unused credits.  Any used credits to purchase leads cannot be refunded

Q: How often are leads updated?

A: Each county is updated on a weekly basis.

Q: I see my county is available to select, but after selecting my county there are no leads?

A: This means all the leads in that county have reached the purchasing limit.  Please check back daily for new leads available for purchase

Q: How much to these leads cost?

A: You purchase credits, once credits are purchased you can then purchase the leads with the credits

Lead Cost:

Current (less than 1 month old): 10 credits per lead

1-3 months: 9 credits per lead

4-6 months: 8 credits per lead

7-12 months: 7 credits per lead

Q: What are the different payment options for purchasing credits:

A: Credit options are:

Monthly Plan:

$165/mo. for 250 credits

$220/mo. for 500 credits

$320/mo. for 1000 credits

One Time Payment:

$195 for 250 credits

**If you purchase more than 1 monthly plan, the last plan they purchased is the monthly plan they are on.  The system will not allow you to have more than 1 monthly subscription.  So if you purchased the $220/mo. plan then purchased the $320/mo. plan moving forward they only have the monthly subscription for the $320/mo plan, NOT both.

Q: What is the Docket #?

A: Its an ID number the courthouse uses to track the probate file.  If you wanted to pull the file from the courthouse, you would use the docket number for reference.

Direct Mail – FAQ

1. Can I use my own DM piece? Can I customize a DM piece?

Yes, we have options that allow you to either upload your own Direct Mail Postcard OR you can customize a Post Card during the set up process.  Click HERE for a walk through of these options

2. What is the cost of Direct Mail?

You pay per piece with direct mail. Prices include postage. We offer 3 sizes of Postcard and a full size letter.  Here’s the pricing for each: 


4 x 6 = .69

6 x 9 = .79

6 x 11 = .99


8.5.x 11 = $1.09

3. Is there any Bulk discounts?

We have worked hard with our direct mail house to provide bulk pricing for campaigns of any size. 

4. Is there a minimum number of leads required to set up a campaign?

No, there are no minimum # required to set up a direct mail campaign.  

5. If mailing to an Absentee owners, where is the mailer sent?

Direct Mail pieces will always be sent to the Owner at their mailing address.

6. How can I review the list uploaded to my campaign?

You will want to review your list prior to beginning to create your campaign.  However, if you have not removed these leads from the ‘MY LEADS’ button, you can review the list there. 

7. Once RF has the mailers printed, can I mail them out myself?

No, our service provides the complete fulfillment of the campaign. We will print and place the pieces in the mail.

8. How can I make sure I’m not mailing to the same list more than once?

Using unique filters for each list is the best way to avoid sending to the same receipts with different mailing. If the list has all been added to the ‘MY LEADS’ button, by default, duplicates will be removed.

9. Where can I see my campaigns?

You can view all of your campaigns from the Left Navigation Tool Bar by clicking on MARKETING > DIRECT MAIL.

To view the details of a campaign, click on the campaign NAME.

10. Why isn’t my info showing once I preview the mailers I’ve selected?

The preview will show where these details will be populated but it will not show your specific details.

11. Why aren’t the mailers from the Marketing library available to select in the campaign?

You will find some mailers in the Marketing Library that are not available to be selected when creating a direct mail campaign.  However, the Marketing Library will allow you to download the mailer.  Once you download the mailer, you can use the ‘Custom’ direct mail options when creating your campaign. 

Skip Tracing – FAQ

1.  What is Skip Tracing?

Skip tracing provides you with phone #’s &/or email addresses for potential leads

2. What details do I receive when I request a skip trace? & Where do I locate my skip trace list?

This depends on the skip trace you requested.

  • Skip Trace: This will be delivered right in your account.  You can find your list by clicking on the BELL icon in the upper right hand corner of the screen. If you selected the results to create Contacts in your account, you will also find the phone #’s in the Contact file
  • Skip Trace +: You will receive an email within 1 business day with a spreadsheet with the results.

3. What is the estimated success rate for finding data as well as the general percentage for getting the actual home owners current number?

Although we cannot make any guarantees on how successful each skip traced list will be below are the numbers that we have seen over the last several years. These numbers are based on 1000 skip traced #’s per month. 

27% connection rate – this is actually speaking to the correct person

3% Interested To Sell (ITS) rate. 

(30 ITS Leads per month) – this is someone that has expressed any interest in selling.

4. How many results can I expect?

On average, you can expect to locate at least one phone number for 70 – 85% of your Skip Traced list

5.  What is the cost of Skip Tracing?

This depends on the skip trace you requested.

  • Skip Trace: this is .10/Contact and you will pay for the total number of contacts on your list. Any unsuccessful skip traced leads will be credited to your account for use on your next Skip Trace order
  • Skip Trace + is .15/hit.  What this means is you are only charged for the number of contacts where details were found.

6. What is the difference between Skip Tracing & Skip Tracing+?

The difference between these Skip Tracing options are the details provided and the types of leads that can be skip traced.

  • Skip Trace: This option can be used for Individual property owners. This will provide up to 4 phones numbers for each Contact.
  • Skip Trace +: This option can be used for both Individual property owners as well as businesses.  This will provide up to 4 mobile phones, 4 land lines, & 2 email addresses.

7. What to do if the numbers provided are no longer in service?

This will happen from time to time as phone numbers do change.  The best thing to do is to move onto the next.

8. What does Contacts + Download CVS mean exactly?

This means that your list will create Contacts within your account and also deliver the results in a spreadsheet (CSV) that can be saved on your computer.

9. Is there a max number of leads I can skip trace at once?

No, there is not a maximum.

10. Is there a minimum number of leads that can be skip traced?

This depends on the skip trace you requested. 

  • Skip Trace: There is no minimum 
  • Skip Trace+: There is a 25 lead minimum to use this.  If you do not have 25 leads in the MY LEADS button, the Skip Trace + option will be inoperable.

11. How many numbers will I receive per lead?

This depends on the skip trace option you requested.

  • Skip Trace: This option provides up to 4 phones numbers for each Contact.
  • Skip Trace +: This option provides up to 4 mobile phones, 4 land lines, & 2 email addresses.

12. How do you find the phone numbers and email addresses?

A variety of public data is used to aggregate and append phone numbers and email address results

Repair Estimator – FAQ

Are prices displayed for my local market?

A. Default prices are a national average. However you can edit the prices for your local market and set those prices as your defaults. To see how to set your defaults click HERE

Where can I find the prices for my market?

A. The best way to find prices for your local market is to either talk to a contractor in your area or talk to the Pros at the help deck at the hardware store.

Do I have to update the prices for every estimate I create?

A. No you can set all of your own defaults so every time you create an estimate you’ll be using the prices from your market. To see how to set your defaults click HERE

Can I add repairs to an estimate?

A. Yes you can add repairs to your defaults OR add on the fly as you are creating your estimate

Can I create more than 1 estimate for a property?

A. Yes you can create as many as you would like

Do I need a property file to create an estimate?

A. No. You can either create from within a property file or create without a property. If you create an estimate without a property you can always link the estimate to a property after you have created it

How accurate are these estimates?

A. The best way to insure the accuracy of the estimate is to be sure you are using updated prices for your market. The default prices provided are a national average and may be different in your market.

Rehab Planner – FAQ

Are these estimates current prices for items?

A. The prices that will populate are the prices listed on homedepot.com. You can adjust pricing to your market when creating an estimate. Here’s a walk through of how to create a Rehab Plan

How do I change the numbers to match market prices?

A) You can create ‘Favorites’ to include prices in your market or update the prices as you are creating a Rehab Plan

Can I combine the repair estimator and rehab planner together?

A) There is not a way to combine these 2.  However, because you can keep all of the details within 1 file, they will be easy to work with.

Can I only use home depot items or can I use items from other websites?

A) You can use items from any where.  You can either enter them as you are creating a new plan or create a favorite to make it easy to use for all your Plans. 

Here’s a walk through the steps of creating a favorite.

I have already created a plan, can I reuse it?

A) Yes, you can duplicate your plans.

Can I create a report?

A) Yes, you can easily create a Scope of Work (SOW) for any rehab project.

Why are some items not working from the Home Depot website within my SOW using their internet number?

A) You may see this from time to time.  This is due to updates HD updating things and occasionally items are not formatted properly. When you see this, you can enter the details manually.

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